Maximising the value of flexibility relies on making it easily and routinely available to households, businesses, and communities. This FlexForum Insight paper examines the current state of flexible resources in Aotearoa New Zealand and highlights opportunities to enhance the electricity ecosystem by integrating flexible resources into the system. It emphasises the need for routine monetisation of flexibility and rewards for flexibility resource owners, identifying existing gaps in the value stack. The potential benefits include significant cost savings and increased efficiency in the electricity system. However, barriers such as inadequate price signals and regulatory challenges must be addressed to fully realise these benefits.